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Case study
TSG Ferretería
A hardware store that wanted to look as solid as the tools it sells.
Problem
A new hardware and paint store with nothing yet: no sign, no bag, no site. It had to earn, from day one, the trust a hardware store usually takes years to build.
Decision
Deep blue for the seriousness people expect from a hardware store, and a thin rainbow edge that says, quietly, there's every colour and every tool inside. One mark that holds on a billboard, a bag, a truck and a phone.
- 01Blue for trust, not decoration
- 02A rainbow edge instead of a paint-splash cliché
- 03One mark, from a 6 m billboard to a phone screen
Result
The online store is live and takes orders. The signage, the packaging and the delivery truck are coming next, drawn on the same system.
