Back to work
Case study
21 Movement Reset
A workplace wellness brand that gets people out of their chairs without shouting at them.
Problem
A new program under the 21 name, which its founder already uses across other projects. It needed a face of its own, and wellness at work usually looks like a pharmacy or a gym.
Decision
Lime against deep olive: fresh, awake, nothing clinical. A line that moves the way a body stretches. Copy that sounds like a break, not a prescription: Ctrl + Alt + Reset.
- 01Lime and olive, awake but not clinical
- 02A line that moves like a body
- 03The 21 kept, so it belongs with the founder's other projects
Result
A complete identity on one system, from the wordmark to the bottle, the ID card, the tote and the street signs.
