Problem
Tribu started with nothing: no logo, no site, no voice. And every brand it would sit next to looked the same: dark, blue, circuit-board tech.
Decision
Keep one foot in tech and put the other somewhere warmer: a lowercase wordmark, orange and black instead of neon blue, and lines that work on a T-shirt ("404, limits not found") and still close a deal on stage.
- 01Lowercase, so it reads as people, not machines
- 02Orange and black, never the usual tech blue
- 03One voice from T-shirt to sales deck
Result
The site is live, and the identity runs from it to the T-shirts, the cap and the business card.
